{"id":32284,"date":"2025-03-12T12:50:07","date_gmt":"2025-03-12T11:50:07","guid":{"rendered":"https:\/\/decidesoluciones.es\/decide-appoints-daniel-herrero-as-its-new-chief-operating-officer\/"},"modified":"2025-03-13T08:01:37","modified_gmt":"2025-03-13T07:01:37","slug":"decide-appoints-daniel-herrero-as-its-new-chief-operating-officer","status":"publish","type":"post","link":"https:\/\/decidesoluciones.es\/en\/decide-appoints-daniel-herrero-as-its-new-chief-operating-officer\/","title":{"rendered":"DECIDE appoints Daniel Herrero as its new Chief Operating Officer"},"content":{"rendered":"\n<p>At <strong>DECIDE<\/strong>, we continue to evolve to strengthen our organisational structure and establish ourselves as leaders in technology consulting. As part of our growth and optimisation strategy, <strong>Daniel Herrero<\/strong> takes on the role of <strong>Chief Operating Officer<\/strong> (COO).<\/p>\n\n<p>The appointment of <strong>Daniel Herrero<\/strong>, who previously led the AI department, represents a significant reinforcement for DECIDE\u2019s leadership team. With extensive experience in operations management and business strategy, his role will be key in overseeing operations, optimising processes, and enhancing organisational efficiency.<\/p>\n\n<p>According to <strong>Arjen Heeres, CEO of DECIDE<\/strong>, <em>&#8220;Daniel Herrero&#8217;s appointment as COO is a key step in our growth and consolidation strategy. His experience and vision will help us improve operational efficiency and drive innovation across the company.&#8221;<\/em><\/p>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:29% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"821\" height=\"1024\" src=\"https:\/\/decidesoluciones.es\/wp-content\/uploads\/2025\/03\/7Nuevo-CEO-Decide-Soluciones_Lorenfotografia-Mar-20252I6A0088-1-821x1024.jpg\" alt=\"\" class=\"wp-image-32219 size-full\" srcset=\"https:\/\/decidesoluciones.es\/wp-content\/uploads\/2025\/03\/7Nuevo-CEO-Decide-Soluciones_Lorenfotografia-Mar-20252I6A0088-1-821x1024.jpg 821w, https:\/\/decidesoluciones.es\/wp-content\/uploads\/2025\/03\/7Nuevo-CEO-Decide-Soluciones_Lorenfotografia-Mar-20252I6A0088-1-241x300.jpg 241w, https:\/\/decidesoluciones.es\/wp-content\/uploads\/2025\/03\/7Nuevo-CEO-Decide-Soluciones_Lorenfotografia-Mar-20252I6A0088-1-768x958.jpg 768w, https:\/\/decidesoluciones.es\/wp-content\/uploads\/2025\/03\/7Nuevo-CEO-Decide-Soluciones_Lorenfotografia-Mar-20252I6A0088-1-1232x1536.jpg 1232w, https:\/\/decidesoluciones.es\/wp-content\/uploads\/2025\/03\/7Nuevo-CEO-Decide-Soluciones_Lorenfotografia-Mar-20252I6A0088-1-1643x2048.jpg 1643w, https:\/\/decidesoluciones.es\/wp-content\/uploads\/2025\/03\/7Nuevo-CEO-Decide-Soluciones_Lorenfotografia-Mar-20252I6A0088-1.jpg 1726w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><em>&#8220;It is an honour to take on the challenge of leading DECIDE\u2019s operations at such a pivotal time for the company. My goal is to foster collaboration between teams, optimise processes, and continue supporting businesses in their digital transformation through innovative and high-impact solutions.&#8221;<\/em><\/p>\n\n\n\n<p><strong>Daniel Herrero<\/strong>. <strong>Chief Operating Officer (COO)<\/strong>.<\/p>\n<\/div><\/div>\n\n<p><\/p>\n\n<p>Following this organisational shift, DECIDE\u2019s <strong>Executive Committee<\/strong> is now composed of:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Arjen Heeres<\/strong> \u2013 Chief Executive Officer (CEO)<\/li>\n\n\n\n<li><strong>Daniel Herrero<\/strong> \u2013 Chief Operating Officer (COO)<\/li>\n\n\n\n<li><strong>Manuel del Barrio<\/strong> &amp; <strong>Eugenio Mart\u00edn Quetglas<\/strong> \u2013 Chief Business Development Officers (CBDOs)<\/li>\n<\/ul>\n\n<p>As part of this new structure, the COO and the executive team have held their first working meeting, with the participation of the leaders of each department. This meeting has served to define the strategic guidelines that will shape the company&#8217;s direction towards 2025.<\/p>\n\n<p>With this structure, at DECIDE we reaffirm our commitment to excellence and strategic leadership in the sector.&#013;\n&#013;\n&#013;\n&#013;\n&#013;\n&#013;\n&#013;\n&#013;\n<\/p>\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/decidesoluciones.es\/wp-content\/uploads\/2025\/03\/49Nuevo-CEO-Decide-Soluciones_Lorenfotografia-Mar-20252I6A0376-1-3-edited-1024x768.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/decidesoluciones.es\/wp-content\/uploads\/2025\/03\/49Nuevo-CEO-Decide-Soluciones_Lorenfotografia-Mar-20252I6A0376-1-3-edited-1024x768.jpg\" alt=\"Daniel Herrero, COO of DECIDE, during a working meeting with the department leaders\" class=\"wp-image-32232\" style=\"width:1450px;height:auto\" srcset=\"https:\/\/decidesoluciones.es\/wp-content\/uploads\/2025\/03\/49Nuevo-CEO-Decide-Soluciones_Lorenfotografia-Mar-20252I6A0376-1-3-edited-1024x768.jpg 1024w, https:\/\/decidesoluciones.es\/wp-content\/uploads\/2025\/03\/49Nuevo-CEO-Decide-Soluciones_Lorenfotografia-Mar-20252I6A0376-1-3-edited-300x225.jpg 300w, https:\/\/decidesoluciones.es\/wp-content\/uploads\/2025\/03\/49Nuevo-CEO-Decide-Soluciones_Lorenfotografia-Mar-20252I6A0376-1-3-edited-768x576.jpg 768w, https:\/\/decidesoluciones.es\/wp-content\/uploads\/2025\/03\/49Nuevo-CEO-Decide-Soluciones_Lorenfotografia-Mar-20252I6A0376-1-3-edited.jpg 1402w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Daniel Herrero, COO of DECIDE, during a working meeting with the department leaders<\/figcaption><\/figure>\n\n<p class=\"has-luminous-vivid-orange-color has-text-color has-link-color has-medium-font-size wp-elements-915aea162519fdd6f7f6e2741326934f\"><strong>New Business &amp; Technology Consulting (BTC) Department<\/strong><\/p>\n\n<p>As part of our ongoing commitment to optimisation and continuous improvement, DECIDE has established the <strong>Business &amp; Technology Consulting (BTC) Department<\/strong>. The purpose of this new division is to ensure that our technological solutions are strategically aligned with our clients\u2019 business needs.<\/p>\n\n<p><article class=\"w-full text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-37\" data-scroll-anchor=\"true\">&#013;\n<div class=\"text-base my-auto mx-auto py-[18px] px-6\">&#013;\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">&#013;\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">&#013;\n<div class=\"flex-col gap-1 md:gap-3\">&#013;\n<div class=\"flex max-w-full flex-col flex-grow\">&#013;\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"79586bfe-d164-46ab-8888-2d7fb031ef6e\" data-message-model-slug=\"gpt-4o\">&#013;\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">&#013;\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">&#013;\n<p data-start=\"0\" data-end=\"237\" data-is-last-node=\"\" data-is-only-node=\"\">According to our CEO, <strong>Arjen Heeres<\/strong>, &#8220;with the creation of this department, we aim to strengthen our ability to provide a more agile service tailored to our clients&#8217; needs, reaffirming our commitment to high-impact technology consulting.&#8221;<\/p>&#013;\n&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/article><\/p>\n\n<p>The <strong>BTC<\/strong>, led by<strong> Rub\u00e9n S\u00e1nchez Delgado<\/strong>, will consist of <strong>12 consultants specialising in various technologies<\/strong>. Its mission is to analyse and transform our clients&#8217; strategic and operational processes, helping them <strong>identify opportunities for improvement, optimise their operations, and drive their growth<\/strong>.<\/p>\n\n<p class=\"has-luminous-vivid-orange-color has-text-color has-link-color has-medium-font-size wp-elements-64c37ac41709e58bacf676cf5e3d687f\"><article class=\"w-full text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-55\" data-scroll-anchor=\"true\">&#013;\n<div class=\"text-base my-auto mx-auto py-[18px] px-6\">&#013;\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">&#013;\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">&#013;\n<div class=\"flex-col gap-1 md:gap-3\">&#013;\n<div class=\"flex max-w-full flex-col flex-grow\">&#013;\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3e4c8c62-fa1c-4997-85b8-f99d9a87cb33\" data-message-model-slug=\"gpt-4o\">&#013;\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">&#013;\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">&#013;\n<p data-start=\"0\" data-end=\"53\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"0\" data-end=\"53\" data-is-last-node=\"\" data-is-only-node=\"\">DECIDE: A Commitment to Innovation and Excellence<\/strong><\/p>&#013;\n&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<div class=\"absolute\">&#013;\n<div class=\"flex items-center justify-center\"><\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/article>&#013;\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n\n<p>With these changes, at DECIDE we continue to strengthen our position as a benchmark in technology consulting. Our ability to integrate Intelligent Automation, Artificial Intelligence, and Hybrid Architectures has enabled us to expand to more than 10 countries, with a team of 150 expert consultants. Over the past year, our growth has exceeded 30%, reflecting the value and trust we generate among our clients.<\/p>\n\n<p>Additionally, in <strong>2024<\/strong>, we reinforced our growth strategy with the creation of our <a href=\"https:\/\/decidesoluciones.es\/en\/decide-creates-an-advisory-board-with-3-leading-international-experts-to-boost-its-global-growth-strategy\/\"><strong>Advisory Board<\/strong><\/a>, comprising <strong>Diego Segre, David Mill\u00e1n, and Silvia Mili\u00e1n<\/strong>\u2014renowned experts who will provide strategic insight to support our development and international expansion.<\/p>\n\n<p><article class=\"w-full text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-23\" data-scroll-anchor=\"true\">&#013;\n<div class=\"text-base my-auto mx-auto py-[18px] px-6\">&#013;\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">&#013;\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">&#013;\n<div class=\"flex-col gap-1 md:gap-3\">&#013;\n<div class=\"flex max-w-full flex-col flex-grow\">&#013;\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"4db7ed50-5e48-4446-8349-9c13dd9874d2\" data-message-model-slug=\"gpt-4o\">&#013;\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">&#013;\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">&#013;\n<p data-start=\"0\" data-end=\"71\" data-is-last-node=\"\" data-is-only-node=\"\">If you want to learn more about our solutions, <strong><a href=\"https:\/\/decidesoluciones.es\/en\/contact\/\">contact with us<\/a><\/strong>.<\/p>&#013;\n&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/div>&#013;\n<\/article><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At DECIDE, we continue to evolve to strengthen our organisational structure and establish ourselves as leaders in technology consulting. As part of our growth and optimisation strategy, Daniel Herrero takes on the role of Chief Operating Officer (COO). The appointment of Daniel Herrero, who previously led the AI department, represents a significant reinforcement for DECIDE\u2019s&hellip;<\/p>\n","protected":false},"author":30,"featured_media":32236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[770,262],"tags":[796],"class_list":["post-32284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","category-uncategorized","tag-segmentacion-de-clientes","category-770","category-262","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DECIDE appoints Daniel Herrero as its new Chief Operating Officer - Decide<\/title>\n<meta name=\"description\" content=\"Daniel Herrero will be responsible for overseeing all company operations, driving key initiatives, and optimising the implementation of 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