THE OPTIMIZATION EFFECT

BETTER DECISIONS FOR BUSINESS LEADERS

12 MAY 2026 – 4p.m.

98.5% report improvements in their decision-making with AI but do not use it

The Optimization Effect will bring together business leaders, artificial intelligence experts, and optimization specialists to discuss how prescriptive AI and mathematical optimization are transforming decision-making in increasingly complex operational environments.

Based on an analysis of more than 400 companies in Spain and Portugal, the results of the First Mathematical Optimization Barometer will be presented, along with expert keynotes, roundtables with industry leaders, and live demos showing how these technologies enable the identification of the best possible decision among multiple alternatives and business constraints.

An event designed for leaders seeking to transform data and advanced models into better business decisions.

 

  • WPP La Matriz, Ríos Rosas Street, 26, 28003 Madrid, España
  • 12 may 2026 4p.m. – 8p.m.

AGENDA

4:00

Registration and welcome coffee

First networking session to meet speakers and experts

4:30

Opening Ceremony

Perspectives on the Role of Artificial Intelligence in Business Decision-Making

5:00

1st Survey on Mathematical Optimization in Spain and Portugal

Find out how decisions are made at 400 companies in Spain and Portugal

5:30

Keynote Rubén Ruiz – How to make better decisions without adding complexity

The Future of Decision Support Systems: How Optimization Enables Better and Faster Decision-Making.

6:00

Roundtable Discussion – The real use of AI in your operations. Beyond intuition: Data- and Model-Driven Decisions

How decision-making is evolving in organizations and what skills will be key

6:30

Keynote GUROBOT: The AI Co-Pilot for Mathematical Optimization

Live demonstration of how artificial intelligence can help design and improve optimization models to solve complex business problems.

7:00

Roundtable –  Who Decides today? Humans, algorithms and the new balanc

What kinds of decisions can be supported by AI models today, what benefits are organizations reaping, and what challenges remain in integrating these technologies into companies’ day-to-day operations

7:30

Smart Networking and cocktail

A space to continue discussing artificial intelligence in a more accessible way, share ideas, and tackle our optimization challenge. Are you up for the challenge?

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