Who we are

At decide4AI we are the consulting firm specialized in decision intelligence through the development, implementation and maintenance of customized solutions for decision support

About us

More than 15 years of experience in Advanced Analytics, Artificial Intelligence, process management and improvement and Digital Decisioning Platforms, we assist organizations in making optimal decisions that foster superior growth and success

Mission

We create technological excellence enviroments that enhace teamwork, maximize performance and ensure the success of each project. We aspire to be the first choice in analytical intelligence solutions, helping companies to optimize their internal planning, improve their ability to adapt to change, reduce operatin costs and maximize the efficient use of their resources. We empower organizations through innovative technology, fostering a positive and sustainable impact on their processes and strategic objectives.

Vision

We are committed to creating an environment where every employee feels a shared responsibility for the company’s success, fostering a genuine passion for their work. We believe in giving them meaningful challenges and the creative freedom to address them, generating a sense of purpose by working together on something bigger.

Desde nuestro inicio en 2008, nos hemos enfocado en ser la primera elección para las empresas españolas en inteligencia analítica, ayudándoles a transformar sus sistemas y tomar decisiones estratégicas informadas. Hoy en día, somos un referente en el sector, respaldados por un equipo de profesionales experimentados y dedicados a marcar la diferencia en cada proyecto que emprendemos.

Values

  • Making it work
  • Delivering the business value
  • Comitted to quality
  • Leaders in intelligent technologies
  • Foster talent
  • Growth & Development

+150

Expert consultants

+90%

Production projects

+30%

YoY growth

+10

Country presence

Advisors

We have a team of professionals with deep knowledge of the business particularities, wide experience and trajectory. Our advisors provide an expert vision of the business characteristics that translates into adequate and effective solutions, adapted to the particular needs of each client in their sector. The technological experience of our experts and ability to understand the specific business and sector challenges of our advisors ensure the successful implementation of our clients’ projects.

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Diego Segre

+30 years in the IT industry
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David Millán

+20 years in AI and digital innovation
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Silvia Milián

+25 years in digital transformation in banking and insurance

Why us

Specific solutions

In-depth business knowledge

Innovative methodologies

Team

In our company, we have a team of the highest level professionals that ensure the success of each project, accompanying our clients in each step and guaranteeing the highest quality standards. Take your project to the next level with decide.

Executive with extensive experience in the optimization and advanced analytics software industry. Co-founder and former COO of Quintiq for 15 years.

Since joining DECIDE as CEO in 2019, he leads its global expansion, driving sustained growth, positioning the company as a benchmark in its sector.

Arjen Heeres

CEO

Entrepreneur with +20 years of professional experience in business development of AI solutions. He is partner of several AI startups and co-founder of DECIDE.

His goal is to help companies improve the efficiency of their operations by providing AI-based solutions to complex processes.

Manuel del Barrio

Head of Business Development

Professional with +20 years of experience in process optimization and advanced technological solutions for intelligent decision making. Co-founder of DECIDE in 2008, he specializes in identifying strategic potentials and delivering innovative solutions to clients.

He leads one of the most experienced teams in Europe, maximizing customer value and business impact.

Eugenio Q. Martín

Head of Business Development

Expert in enterprise architectures with more than 20 years of experience in the development of advanced technological solutions.

For more than 14 years, he has been leading the services and architecture area at DECIDE, providing innovative solutions to customers through flexible local, cloud or hybrid architectures, driving efficiency and digital transformation of their businesses.

Miguel Ángel Bógalo

Head of Services

Mathematical optimization specialist with more than 10 years of experience in logistics, personnel planning, energy and telecommunications, among other sectors.

He specializes in solving complex problems with advanced algorithms, standing out for his innovative approach and his ability to increase efficiency in projects through state-of-the-art solutions.

Daniel Herrero

Head of AI and Optimization

Professional with more than 12 years of experience in recruitment, team management and talent management in technology. She has led digital transformations in Human Resources and designed strategies to attract and retain talent.

Since May 2022, she leads People, Culture & Talent at DECIDE, focusing on social responsibility, corporate purpose and people growth.

Iratxe Muñoz

Head of People, Culture & Talent

Professional with +10 years of experience in communication, marketing and B2B sales, specialized in spreading digital transformation through AI and advanced technologies. She has led innovative strategies that improved brand visibility and optimized commercial performance, as well as successful campaigns in the energy and financial sectors that boosted and strengthened the company’s competitiveness.

Begoña López

Head of Marketing