Can you tell us about your professional career and how you have specialized in your area of expertise?
My background spans more than 25 years of international experience in financial services, especially in the insurance sector, developing digital transformation strategies that contribute to profitable and sustainable business growth. During my time at Accenture, I led key accounts and was part of the financial services executive committee, contributing solidly to the company’s growth. Currently, I advise a variety of financial services, digital marketing and sustainability organizations, helping them identify business opportunities and address strategic challenges in an increasingly dynamic environment. I also actively collaborate as a mentor at IESE and in STEM development programs for young people.
Challenges in your industry in terms of DECIDE technologies
From your perspective, what are the biggest challenges facing large corporations in adopting intelligent decision-making systems and AI-based solutions? And in which areas of companies do you think these technologies are gaining the most acceptance?
One of the biggest challenges may be the lack of technological maturity in many organizations. Although these technologies are booming and offer enormous potential, many companies are still in the early stages of their digitization or have legacy systems that make it difficult to integrate them effectively. This means that, instead of taking advantage of the immediate benefits that these solutions can offer, they often encounter technical barriers, such as a lack of adequate infrastructure or incompatibility with legacy systems.
What barriers do you perceive to these transformative digital solutions being efficiently integrated into organizations?
The main barriers to the efficient integration of transformative digital solutions are resistance to cultural change, lack of specialized skills and compatibility with legacy systems. Many organizations still face difficulties in adapting their processes to new technologies due to outdated structures, lack of trained personnel and internal uncertainty about the benefits of digital transformation. In addition, security and privacy concerns remain key obstacles to the full adoption of these solutions.
Objectives of joining DECIDE as an Advisory Board member
What aspects of DECIDE attracted you to join its Advisory Board?
What attracted me most to DECIDE was their ability to deliver customized solutions that truly impact their clients’ bottom line. The way they integrate advanced and innovative technologies with a deep understanding of the specific needs of each sector, I find unique. In addition, their commitment to ethics and sustainability in the development of solutions resonates deeply with me, as I believe that the companies of the future must act with social and environmental responsibility.
What objectives or contributions do you expect to contribute to the company’s strategy from your role?
I look forward to influencing DECIDE’s strategic direction, fostering the development of initiatives that maximize its impact on the competitive environment. My experience in digital transformation processes and my in-depth knowledge of the financial sector provide me with a comprehensive vision to support DECIDE in the creation of proposals that are not only effective, but also sustainable and ethically responsible.
DECIDE’s differential value in the sector
In your opinion, what differentiates DECIDE from other consulting firms?
DECIDE is distinguished mainly by its ability to adapt to the specific needs of each client, taking into account their sector, objectives and the projects they wish to develop. This guarantees client satisfaction, since the company thoroughly analyzes each area of the business to offer optimal solutions in each of them, always adjusting to the particularities of each project.
How do you think DECIDE can continue to innovate in order to remain a benchmark in the sector?
DECIDE can continue to innovate, while maintaining its focus on constantly adapting to new technologies and optimizing internal processes. To remain a benchmark, it must sustain its commitment to the customization of its solutions, leverage artificial intelligence and intelligent automation in a disruptive way, and foster an agile and flexible organizational culture. In addition, continuing to invest in the ongoing training of its teams and in collaboration with strategic partners will enable it to anticipate trends and adapt quickly to a changing market.