Inefficiency in the area of sales and marketing translates into losses in sales, which means losing your market position and market share to your competitors. The importance of these functions directly affects the organization’s potential for growth.
Companies with a large sales force and a high volume of marketing actions are faced with complex planning, which makes maximizing sales and return on investment a real challenge.
Maximize the potential of your sales capacity
When the size of the sales force and the volume of actions to be managed are considerable, it is crucial to efficiently allocate the actions to the most suitable sales team to ensure success. This becomes a challenge when maximizing sales.
Our analytics models make it possible to discover your customers’ propensity to purchase and thus make the most of sales and cross-selling opportunities thanks to high-value information. You will also be able to anticipate customer churn and optimize sales planning for actions in a way that maximizes the conversion rate.
Main use cases in the area of sales and marketing:
Sales campaign optimization
Sales schedule optimization
Customer loyalty and churn
Propensity to purchase
Calculation of commissions and incentives
Specific sales and marketing solutions: