Can you tell us about your professional career and how you have specialized in your area of expertise?
In my more than 30 years of experience in the IT industry, I have focused on leading businesses in the Software segment and in the strategic transition to the Cloud and other disruptive technologies. During my time at IBM, I had the opportunity to hold key roles, first in Argentina, then in Latin America, and later globally and in EMEA, where I am currently based. I led the transformation of IBM’s EMEA ecosystem from a reseller model to a comprehensive Build, Sell, Service model, helping our partners to improve their business metrics. Currently, I am advising several technology companies helping them to define portfolio strategies, go-to-market and key alliances.
Challenges in your industry in terms of DECIDE technologies.
From your perspective, what are the biggest challenges facing large corporations in adopting intelligent decision-making systems and AI-based solutions? And in which areas of companies do you think these technologies are gaining the most acceptance?
One of the main challenges for companies lies in the ability of organizations to understand the tangible value of these technologies and link them to their business objectives.
In general, companies often perceive these solutions as isolated projects rather than integrated strategic tools. In addition, the pace of technological evolution can be overwhelming, making it difficult to prioritize initiatives correctly.
These technologies are already being successfully deployed in areas of process optimization and customer service.
What barriers do you perceive to these transformative digital solutions being efficiently integrated into organizations?
The main barrier I observe is the resistance to change that often exists within organizations, especially when it comes to adopting new technologies with a profound impact on business processes and culture. In addition, many companies encounter challenges in integrating these solutions due to a lack of specialized resources or a limited understanding of how these tools can be tailored to their specific needs. It is also critical that organizations view these technologies as a long-term strategic investment and not just as temporary solutions.
Objectives of joining DECIDE as an Advisory Board member
What aspects of DECIDE attracted you to join its Advisory Board?
What attracted me to DECIDE was its focus on the real transformation of business processes through advanced technologies, but especially its ability to generate a tangible impact on the operational efficiency of companies. The opportunity to be part of a team that not only offers innovative solutions, but is also committed to continuous optimization and strategic adaptation in an increasingly complex global marketplace, was key to my joining their Advisory Board.
Finally, I highly value the human factor, I see in DECIDE a clear vocation for customer service, always maintaining curiosity, ambition and a positive spirit.
What objectives or contributions do you expect to contribute to the company’s strategy from your role?
As a member of the Advisory Board, my main objective will be to support DECIDE in the consolidation and evolution of its strategic approaches. I will contribute to identify and prioritize key aspects to optimize our solutions, ensuring that they are aligned with the real needs of our potential customers. My focus will be to promote the adoption of these solutions and maximize their impact. In addition, I will work to strengthen strategic alliances that drive innovation and reinforce DECIDE’s uniqueness in the industry.
I will try to contribute my experience so that DECIDE can accelerate the growth of its business volume while maintaining the quality of its solutions and scaling up its commercial and project activity.
DECIDE’s differential value in the sector
In your opinion, what differentiates DECIDE from other consulting firms?
What really sets DECIDE apart is its specialized approach to adopting complex systems that help clients make intelligent decisions, from end-to-end business processes to concrete solutions based on artificial intelligence, and its ability to offer consulting tailored to the specifics of each client. Rather than presenting a generic service, DECIDE combines technical expertise with a deep understanding of each industry, enabling its clients to generate strategic value and operational optimization. In addition, DECIDE’s commitment to innovation and quality execution is unique in the industry, consolidating its position as a reference partner in advanced digital projects.
All this is backed by its track record of all these years in the market, maintaining excellent relationships with its business partners, and an enormous credibility and satisfaction of its customers.
How do you think DECIDE can continue to innovate in order to remain a benchmark in the sector?
To ensure its leadership, DECIDE must continue to maintain its commitment to research and development of proposals that not only follow current trends, but also anticipate future market demands. The company can take great advantage of a strategy that combines data analytics and artificial intelligence with a focus on personalization and scalability.
On the commercial side, we will have to help DECIDE scale the operation to the next level, through alliances, professionalization of some roles and improved efficiency in the commercial and project cycle.