At DECIDE, we continue to evolve to strengthen our organisational structure and establish ourselves as leaders in technology consulting. As part of our growth and optimisation strategy, Daniel Herrero takes on the role of Chief Operating Officer (COO).
The appointment of Daniel Herrero, who previously led the AI department, represents a significant reinforcement for DECIDE’s leadership team. With extensive experience in operations management and business strategy, his role will be key in overseeing operations, optimising processes, and enhancing organisational efficiency.
According to Arjen Heeres, CEO of DECIDE, “Daniel Herrero’s appointment as COO is a key step in our growth and consolidation strategy. His experience and vision will help us improve operational efficiency and drive innovation across the company.”
“It is an honour to take on the challenge of leading DECIDE’s operations at such a pivotal time for the company. My goal is to foster collaboration between teams, optimise processes, and continue supporting businesses in their digital transformation through innovative and high-impact solutions.”
Daniel Herrero. Chief Operating Officer (COO).
Following this organisational shift, DECIDE’s Executive Committee is now composed of:
- Arjen Heeres – Chief Executive Officer (CEO)
- Daniel Herrero – Chief Operating Officer (COO)
- Manuel del Barrio & Eugenio Martín Quetglas – Chief Business Development Officers (CBDOs)
As part of this new structure, the COO and the executive team have held their first working meeting, with the participation of the leaders of each department. This meeting has served to define the strategic guidelines that will shape the company’s direction towards 2025.
With this structure, at DECIDE we reaffirm our commitment to excellence and strategic leadership in the sector.
New Business & Technology Consulting (BTC) Department
As part of our ongoing commitment to optimisation and continuous improvement, DECIDE has established the Business & Technology Consulting (BTC) Department. The purpose of this new division is to ensure that our technological solutions are strategically aligned with our clients’ business needs.
According to our CEO, Arjen Heeres, “with the creation of this department, we aim to strengthen our ability to provide a more agile service tailored to our clients’ needs, reaffirming our commitment to high-impact technology consulting.”
The BTC, led by Rubén Sánchez Delgado, will consist of 12 consultants specialising in various technologies. Its mission is to analyse and transform our clients’ strategic and operational processes, helping them identify opportunities for improvement, optimise their operations, and drive their growth.
DECIDE: A Commitment to Innovation and Excellence
With these changes, at DECIDE we continue to strengthen our position as a benchmark in technology consulting. Our ability to integrate Intelligent Automation, Artificial Intelligence, and Hybrid Architectures has enabled us to expand to more than 10 countries, with a team of 150 expert consultants. Over the past year, our growth has exceeded 30%, reflecting the value and trust we generate among our clients.
Additionally, in 2024, we reinforced our growth strategy with the creation of our Advisory Board, comprising Diego Segre, David Millán, and Silvia Milián—renowned experts who will provide strategic insight to support our development and international expansion.
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