2025 begins with a reason to celebrate for DECIDE, after being named “Innovation Partner of the Year” at the Gurobi Summit in November 2024.
This recognition, presented in person by Ed Rothberg, co-founder and Chief Scientist of Gurobi, to DECIDE’s CEO, Arjen Heeres, empowers our leadership in the integration of Artificial Intelligence (AI) and Mathematical Optimization for strategic decision-making, while also reaffirming our mission to put technology at the service of business growth.
During the Gurobi Summit, Arjen Heeres, CEO of DECIDE, and Daniel Herrero, Director of AI and Mathematical Optimization, had the opportunity to showcase how, through collaboration with Gurobi, we are able to create a real impact on our clients by transforming the way they make decisions and optimizing their results.
The challenges of 2025
In 2025, companies will face an environment filled with challenges: dynamic markets, competition, and the need to optimize their resources to the fullest. This context can only be overcome through the integration of advanced technologies, capable of providing tailored solutions while remaining flexible enough to adapt to different scenarios.
As a Premier Service Partner of Gurobi, at DECIDE we are able to transform companies’ operational processes, achieving accurate planning and strategic decisions aligned with their objectives.
Lower costs, greater efficiency
The solutions developed enable our clients to enhance their operational agility, optimize costs, and strengthen their adaptability in an ever-evolving market. According to a report by Forrester, solutions powered by DECIDE and Gurobi can deliver an ROI of up to 518%.
This impact is reflected in the tangible benefits we bring to sectors such as logistics, energy, finance, and manufacturing:
- Accelerated optimization: tools designed to maximize resources and reduce costs immediately.
- Informed and precise decisions: technologies that align decision-making with the specific goals and constraints of each business.
These capabilities not only enhance business competitiveness but also ensure a significant return on investment, solidifying the relevance of our solutions in the digital transformation process.
Ethical and responsible innovation
DECIDE’s approach is based on a comprehensive strategy that not only seeks technical excellence but also prioritizes the ethical and responsible implementation of advanced technologies. This includes transparent decision-making, bias mitigation, and the development of robust data governance strategies, ensuring consistent and long-term beneficial outcomes.




